When I helped my 86 year old mom self-publish her childhood memories, I also took on the job as PR person for the book. I posted blurbs all over the Internet, sent postcards to libraries and helped arrange author talks and book signings.
One fun way to promote the book was with a t-shirt. You can get these printed up locally or use a site like Zazzle or Vistaprint. Get everyone in the family to wear the shirts. Have them prepped to talk enthusiastically about the book when someone asks them.
Make sure they know where people can buy the book too. With the t-shirts, friends and family can become walking billboards promoting the book. Besides being available online (see below), we made the books available at the Kansas Oil Museum in El Dorado, Kansas and at the Greenwood County Historical Museum in Eureka, Kansas.
Have you written a book? If so, then you know that promoting the book is a lot of work.
Here’s my mother’s memoir. It won the 2010 Ferguson Kansas History Book award.
Mom’s stories plus some of mine and my sisters were compiled in this book about my dad.