The 1950s Toni Doll

If you’re old enough, you might remember the Toni doll made by Ideal in the 1950s. The one shown here is my sister’s Toni doll. She named her Belinda.

 The Toni doll promoted Toni hair products and the doll had hair that could be styled. Some were ruined when their young owners gave the doll a haircut. Belinda never suffered that indignity and still has her original hair.

Over the years, she did lose part of her eyelashes from one eye and most of the pink in her cheeks was scrubbed away over the years. Somehow she broke the tip off of one finger. Perhaps we dropped her on the sidewalk in a moment of carelessness.

My mother made some old-fashioned dresses for Belinda that have sort of a literary flair. The green dress above makes me think of Jane Austen’s Regency fashions. There’s a blue plaid one that makes me think of Dr. Zhivago and another that reminds me of Gone with the Wind.

Photos from our family album

Did you have a Toni doll? What doll was your favorite?

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